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FAQ
They are your brand style guides including instruction & rule book on how to communicate your brand.
They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging. They come in the form of a physical or digital booklet filled with examples of what to do and what not to do.
Brand guidelines include:
• Logos: full logos, secondary logos, and icons
• Color palette: primary and secondary colors
• Typography: font styles, sizes, and spacing
• Other imagery: photos, illustrations, patterns, and artwork
• Voice and tone: how the brand uses language and emotion
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